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Create an accountThe Journal

Rethinking Black Friday
24 Nov 2020
We started We Norwegians with the mission to change the way apparel is consumed, slowing down the industry of fast fashion and over-consumption.
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Bonneville Salt Flats Photo Shoot
19 May 2020
Read about our windy day on the Bonneville Salt Flats..
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Why Merino Wool?
30 Jan 2020
WHY MERINO WOOL?
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of th ...
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of th ...

Material school - Tencel
28 Feb 2019
Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the E
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We Norwegians’ latest venture: Park City Utah
01 Nov 2018
Soon we will be opening the doors to our very first We Norwegians Flagship store in the US! Our newest location can be found on Main Street in Historic Old Town Park City, Utah and will, alongside our
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