The Journal

Rethinking Black Friday

We started We Norwegians with the mission to change the way apparel is consumed, slowing down the industry of fast fashion and over-consumption. ...
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Why Merino Wool?

WHY MERINO WOOL?
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of th ...

Material school - Tencel

Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the E ...