The Journal

Material school - Tencel

Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the European Award for the environment from the European Union for their unique developing process.
...
Read more

A thunderstorm in the fjords.

Take one Norwegian “hulder” (wood nymph), one photographer, one cinematographer and a Norwegian clothing brand. Let them stir around in the Oslo Summer night and sizzle in a thunderstorm in the fj ...

An Oslo tale

After a year of hard work, the opening of our brand new flagship store in Oslo marks a new era for We Norwegians! ...

Material school - Silk

Ever turned a garment inside out and not really understood what type of fabric it is made of? Whithin the textile industry, there is a riot of names on fabrics and har to know what's what. This time o ...