The Journal

WHY MERINO WOOL?
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of th ...

Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the E ...

Soon we will be opening the doors to our very first We Norwegians Flagship store in the US! Our newest location can be found on Main Street in Historic Old Town Park City, Utah and will, alongside our ...

Take one Norwegian “hulder” (wood nymph), one photographer, one cinematographer and a Norwegian clothing brand. Let them stir around in the Oslo Summer night and sizzle in a thunderstorm in the fj ...