The Journal

Why Merino Wool?

WHY MERINO WOOL?
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of th ...

Material school - Tencel

Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the E ...

A thunderstorm in the fjords.

Take one Norwegian “hulder” (wood nymph), one photographer, one cinematographer and a Norwegian clothing brand. Let them stir around in the Oslo Summer night and sizzle in a thunderstorm in the fj ...