The Journal

Why Merino Wool?

WHY MERINO WOOL?
At We Norwegians Merino Wool has always been our fiber of choice - blending a Norwegian tradition with modern designs and creating pieces you will love for years. See some of the reasons why we choose merino wool, and think you should too.. ...
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Material school - Tencel

Tencel is a brand-name for a fibre called lyocell; it’s human-made and consists of cellulose harvested from eucalyptus trees. Tencel is produced by the Austrian company Lenzing AG that has won the E ...

A thunderstorm in the fjords.

Take one Norwegian “hulder” (wood nymph), one photographer, one cinematographer and a Norwegian clothing brand. Let them stir around in the Oslo Summer night and sizzle in a thunderstorm in the fj ...

Material school - Silk

Ever turned a garment inside out and not really understood what type of fabric it is made of? Whithin the textile industry, there is a riot of names on fabrics and har to know what's what. This time o ...