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WINTER SALE

SS24 COLLECTION

DISCOVER SPRING ARRIVALS

New colors available

Signature Collection

GOOD FOR THE PLANET

BREATHABLE

GOOD FOR SKIN

ODOR FREE

BIODEGRADABLE

Limited Edition

INUIKII + WE NORWEGIANS

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We Norwegians + INUIKII Zip Up NavyINUIKII + WN Zip Up Navy
INUIKII + WN Zip Up Navy Sale price$220.00
INUIKII + WN Leggings Navy BlueINUIKII + WN Leggings Navy Blue
We Norwegians + INUIKII Zip Up NavyINUIKII + WN Zip Up Navy
INUIKII + WN Zip Up Navy Sale price$220.00
INUIKII + WN Leggings Navy BlueINUIKII + WN Leggings Navy Blue
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News From The Blog

THE JOURNAL

Tove Grane in her office in Oslo
Merino Fashion

Meet our Co-Founder and Creative Director: Tove Grane

Tove Grane has done what many designers can only dream of. She and her husband have created a business based on her creativity and passion, selling merino wool to...

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My Breezy Summer with Ella Grane
2023

My Breezy Summer with Ella Grane

As summer approaches its peak, bringing with it a desire for breezy fashion that effortlessly combines style and comfort, Ella Grane shares her insights on how merino wool keeps her cool, comfortab...

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Busting 4 Merino Wool Myths

Busting 4 Merino Wool Myths

Busting 4 merino wool myths Are you a sucker for high-quality fabrics that are good for the planet? Get ready to discover merino wool – and bust some ...

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When Tove and her husband,Øyvind, started developing the concept for We Norwegians, the aim was to makegarments they were proud of, both in terms of design, carbon footprint and thehuman aspects.

"Merino wool hasamazing, natural benefits that are far more complex than any other man-madefiber. At the same time, it looks fantastic and is super versatile."

Tove Grane - Co-Founder and Head Designer

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Merino Wool contains lanolin - that makes wool naturally odor-resistant and antibacterial. Wool garments do not soil or wrinkle easily, making care easy. And since you don’t have to wash your wool garments often, it’s good for our planet.