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DISCOVER Summer essentials

A NORDIC SUMMER

LIFE IN BALANCE

From the Mountains to the Coast, on or off the court or green, discover the Summer collection that moves with you . Versatile and chic pieces that lends themselves to a life in motion without sacrificing neither style nor comfort.

FEATURED COLLECTIONS

VISIT US

RETAIL LOCATIONS

LONDON

Located on King's Road in Chelsea, our London flagship brings Scandinavian knitwear and technical luxury apparel to one of the city's most iconic shopping destinations. Visit us to discover the latest We Norwegians collections, inspired by Norwegian mountain heritage and designed for modern city and alpine living.

ASPEN

Located in the heart of Aspen, our boutique offers luxury Norwegian knitwear and technical apparel designed for life in the mountains. Discover timeless Scandinavian design, natural performance fibers, and elevated essentials for every season in one of the world's premier alpine destinations.

PARK CITY

Visit our Park City store on historic Main Street, where premium Norwegian knitwear meets one of America's most celebrated mountain towns. Explore year-round collections designed for skiing, outdoor adventures, and everyday luxury, with personalized service from our local team.

GOOD FOR THE PLANET

BREATHABLE

GOOD FOR SKIN

ODOR FREE

BIODEGRADABLE

News from the blog

The Journal

We Norwegians | FW25 | Woman wearing the 1977 World Cup Sweater in Red
bestseller

The Legacy of the 1977 World Cup Sweater

At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...

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We Norwegians | FW25 | Woman wearing the Setesdal sweater along with the Setesdal bib in Sand against the backdrop of snowy Geilo
Cashmere

Setesdal: A Modern Take on Norwegian Heritage

When We Norwegians was founded, one of the very first patterns to inspire the brand's vision was the iconic Setesdal - a design deeply rooted in Norwegian knitting tradition.

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Tove at We Norwegians' Showroom at PFW
FW25

Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week

A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...

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