MADE FOR LIFE IN MOTION
Discover the first drop of the WE NORWEGIANS Fall/Winter 2026 collection , a preview of what’s to come. Rooted in the premium merino wool and knitwear that first defined our Norwegian brand, this opening selection brings together refined wool layers and luxurious cashmere designed for fall and winter in all its forms. As the season unfolds, new arrivals—including our technical skiwear—will complete the collection. From city streets to mountain slopes and cabin weekends, FW26 is made to go wherever winter takes you.
FW26 - AN ODE TO HERITAGE
“With FW26, we wanted to take a little step back in time and revisit some of the things that have always felt special to us. We looked to our heritage, to old favorites, traditional patterns and pieces that carry a sense of nostalgia, and brought them into today in a new way. It’s a collection that feels very close to who we are—rooted in where we come from, but made for how we live now.”
- Tove Grane, Co-founder & Creative Director
VISIT US
RETAIL LOCATIONS
LONDON
Located on King's Road in Chelsea, our London flagship brings Scandinavian knitwear and technical luxury apparel to one of the city's most iconic shopping destinations. Visit us to discover the latest We Norwegians collections, inspired by Norwegian mountain heritage and designed for modern city and alpine living.
ASPEN
Located in the heart of Aspen, our boutique offers luxury Norwegian knitwear and technical apparel designed for life in the mountains. Discover timeless Scandinavian design, natural performance fibers, and elevated essentials for every season in one of the world's premier alpine destinations.
PARK CITY
Visit our Park City store on historic Main Street, where premium Norwegian knitwear meets one of America's most celebrated mountain towns. Explore year-round collections designed for skiing, outdoor adventures, and everyday luxury, with personalized service from our local team.
News from the blog
The Journal
The Legacy of the 1977 World Cup Sweater
At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...
Read more
Setesdal: A Modern Take on Norwegian Heritage
When We Norwegians was founded, one of the very first patterns to inspire the brand's vision was the iconic Setesdal - a design deeply rooted in Norwegian knitting tradition.
Read more
Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week
A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...
Read more