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The Journal

The Legacy of the 1977 World Cup Sweater
At We Norwegians, we take pride in crafting timeless sweaters from the finest wool, each carrying a story of heritage, craftsmanship, and love for Scandinavian design. Among our many beloved creati...
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Setesdal: A Modern Take on Norwegian Heritage
When We Norwegians was founded, one of the very first patterns to inspire the brand's vision was the iconic Setesdal - a design deeply rooted in Norwegian knitting tradition.
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Tête à Tête with Tove on her insights on FW25 & Paris Fashion Week
A couple of weeks ago, we took you inside our exclusive PFW showroom experience. Now, we’re thrilled to bring you an in-depth interview with Tove Grane, Co-founder & Creative Director of We Nor...
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